I have picked up the door location and created two wall based families by offsetting it from door center,
it seems like there is some hidden parameter to decide what side the family has to take.
Yea Mark at least in case of door /Windows you will have the option to flip afterwards with FamilyInstance.FlipFacingOrientation" node but in case of receptacles ist hard to filter the one as they both show same vector as output
please see this link: